Business Foundations: How Do You Build a List Exactly?
So, how do you get started building a list?
To begin, you’ll need to create a list funnel. It usually consists of three parts:
1) Squeeze page or landing page
2) “Bribe” or “Free Gift”
3) Select the appropriate option from the drop-down menu.
The landing page is a straightforward one-page website with a header, subheadline, pitch and benefits, and a call to action.
The headline should be eye-catching and bolded to grab the reader’s attention right away. The message of the headline will be reinforced by the sub headline.
The page’s goal is to “bribe” a visitor into providing his name and email address in exchange for a free present. This might be a weekly newsletter, e-book, or e-course.
The benefits are intended to describe what the reader will receive as a result of receiving this free gift and to increase sign-up rates.
Finally, in the call to action, you tell the reader that in order to receive the free gift, they must provide their name and email address.
The “opt in box,” which can be seen on the email autoresponder host website, is where the reader inputs his contact information. Getresponse and other autoresponders allow you to easily customise opt-in boxes to fit your site’s look.
Alternatively, you can collect subscribers by placing an opt-in box on your blog or website. The choice is ultimately yours, although landing pages frequently have greater opt-in rates than blogs since visitors have fewer options — opt in or opt out.
Voila! You’ve just finished putting together your list-building method!
