Business Foundations: Traffic Generation to Build Your List
After you’ve built up your list-building funnel, the next step in growing a large email list is to generate visitors.
Creating a list is, after all, just a math problem. The more people that visit your website or landing page, the more likely someone will sign up for your email list to receive your free gift.
Let’s have a look at some clever traffic generation tactics now that we’ve agreed on that.
The first step is to submit an article. This is the meat and potatoes of traffic generation. You may attract a constant stream of users to your website by submitting articles to article directories like EzineArticles and GoArticles, or even Medium.com.
You might also start a blog to increase your readership. Post useful articles pertaining to your topic, and at the end of each blog post, include a link to your landing page with a free gift as a thank you for following your blog. You can also get a lot of organic search traffic to your blog or landing page if you’re strong at SEO.
Landing page advertising on Google is challenging, and it is unlikely to get approved. Here’s a better way: advertise on Facebook to persuade people to “Like” your fan page. The fan page can be used as a venue for your fans to interact, and the possibilities are unlimited from there. If you know how to use web programming, you may either send them to your opt-in page or install an opt-in box on your fan page.
Here’s another approach to get a lot of traffic in a short amount of time. Create engaging YouTube videos about topics relevant to your expertise. To become viral, make it as entertaining as possible.
Include a brief description and a link to your landing page to download a free gift, such as an e-book, in the description of your films. You can then use the power of word-of-mouth marketing to reach a larger target audience.
The idea is to focus on one traffic generation strategy, master it, and then move on to the next. That way, you’ll be swimming in a sea of subscribers in no time!
